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Newspaper Report for the publication:- Liverpool Echo Other Media Opportunities View JICREG data

Newspaper Liverpool Echo LIVERPOOL DAILY POST & ECHO LTD PO Box 48 OLD HALL STREET LIVERPOOL L69 3EB Tel: 0151 227 2000 Fax: 0151 236 4682 Email: Newspaper Editor: Mr Alastair Machray Senior Ad Mgr:

Group Trinity Mirror plc One Canada Square Canary Wharf London E14 5AP Tel: 020 7293 3000 Fax: 020 7293 3200 Email: trinity@trinitymirror.com Chief Exec: Ms Sly Bailey http://www.trinitymirror.com

Sales House Amra 62-65 Chandos Place London WC2N 4LP Tel: 020 7845 0100 Fax: 020 7845 0101 Email: graham.douglas@amra.co.uk www.amra.co.uk

Publication Data

Total circulation	88519	Effective date	29/08/2005
Type of newspaper	P	Full Page Rate £	7739
Frequency of publication	E	Column centimetre	27.60
Number of issues per year	312	Agency commission %	10
Number of pages		Column length	370
Advertising:editorial ratio	0	Format	T
Publication days	M,TU,W,TH,F,SA	No. display columns	7
Audit period	Jul2009-Dec2009	No. classified columns	0
Audit code:	ABC
Detailed mechanical data available from

Coverage by Location

Location Name	Households	Circulation	Household Penetration %
Aintree	3139	882	28.10
Bebington	24279	2682	11.05
Birkenhead	39311	4100	10.43
Bootle	17026	4216	24.76
Crosby	19845	3173	15.99
Ellesmere Port	26309	484	1.84
Formby	9777	277	2.83
Heswall	12951	536	4.14
Hoylake	4563	185	4.05
Huyton Roby	20979	3818	18.20
Kirkby	17877	2336	13.07
Litherland	16815	3573	21.25
Liverpool	209287	52849	25.25
Maghull	12550	1171	9.33
Moreton	7797	283	3.63
Neston	8433	184	2.18
Ormskirk	18714	532	2.84
Prescot	16694	1622	9.72
Runcorn	25402	361	1.42
Skelmersdale	20046	328	1.64
Upton	12275	961	7.83
Wallasey	29055	3011	10.36
West Kirby	6618	366	5.53
Widnes	24960	589	2.36